Sony Interactive Entertainment Japan and Asia President Atsushi Morita shared some additional details on the PlayStation NEO 4K console today in a weekly Famitsu Japanese magazine interview.
Below are the translated highlights, and thanks to DualShockers for the news:
- So far there has been a concept of life cycles for consoles, and the gaming industry, including PlayStation, has moved according to this cycle. Yet now the borders between gaming and entertainment are blurring, and the time in which it was possible to consider the gaming industry in a vacuum have ended.
- There are also PC and smartphones that are upgraded with a very short cycle, so there is added value in bringing a high-end PS4 in the middle of the life cycle of the console. However while positioned at the high end of the platform that is PS4, the fact that it is a PS4 does not change.
- The strategy for PS4 has always revolved around games, with bundles and special editions related to the launch of large titles. Since that sales strategy has been proved correct, there are no plans to change it in the future.
In summary, even though the NEO will debut as a high-end PS4 console with 4K support it will still remain a PlayStation 4 console… and as a result, Sony doesn’t have any immediate plans to change their marketing strategies.